Today's empowered consumer is in a "golden age" with an unprecedented choice of content, often accessible for "free". But the industry cannot survive if content cannot be monetized. To monetize content engagement, newspapers are implementing online paywalls, and movie studios are trying out new ways of "windowing" releases. Various models are also being tried for how people pay, including freemium, micropayments, and selling bundled multi-platform access. There is also a swift towards selling streamed content on a "rented" basis. The key is to collaborate flexibly and mould the payment model around what the consumer wants.
PwC Entertainment & Media practice is commited to operating at the heart of our clients' markets. Our close involvement with some of the country's most prestigious industry players gives our partners and directors the opportunity to share thinking around the opportunities and challenges facing entertainment and media companies worldwide.
Following the liberalization of the communications sector in Cyprus, and the emergence of private telecommunications companies the industry has become fiercely competitive. A number of players are deploying cutting edge technology in an effort to increase market share as well as generate growth through the launch of new technology such as 3G and HSDPA for mobile and higher broadband internet speeds for fixed line connections.
PwC's Communications Industry practice delivers a complete range of professional services to telecom, cable, satellite and Internet service providers across the globe. The group provides industry focused assurance, tax and advisory services to build public trust and enhance value for its clients and their stakeholders.
Drawing on our accumulated experience, we anticipate and meet the challenges of regulatory change, and help our clients deal with the impact of industry convergence. We continue to add measurable value to our client relationships through our leadership and innovation, which are evident in our evolving services and products.
Nicos A Theodoulou
Partner, Assurance, Communications & Technology Responsible Partner