Today's empowered consumer is in a "golden age" with an unprecedented choice of content, often accessible for "free". But the industry cannot survive if content cannot be monetized. To monetize content engagement, newspapers are implementing online paywalls, and movie studios are trying out new ways of "windowing" releases. Various models are also being tried for how people pay, including freemium, micropayments, and selling bundled multi-platform access. There is also a swift towards selling streamed content on a "rented" basis. The key is to collaborate flexibly and mould the payment model around what the consumer wants.
PwC Entertainment & Media practice is commited to operating at the heart of our clients' markets. Our close involvement with some of the country's most prestigious industry players gives our partners and directors the opportunity to share thinking around the opportunities and challenges facing entertainment and media companies worldwide.